Enhancing Market Competitiveness via Direct Marketing and Breed Improvement

Posted on Monday, January 30, 2023

Patricia Marambadoro is a seasoned goat producer based in Buhera district of Manicaland province in Zimbabwe. She is one of the leaders at the Mutiusinazita Goat Improvement Centre established by the Value Chain Alliance for Livestock Upgrading and Empowerment (VALUE) project. Through adoption of direct meat marketing initiatives, breed improvement and collective action she has witnessed a transformation of her goat production enterprise. She hopes that the policy bottlenecks in the value chain will be addressed to ensure unhindered growth for small and medium producers. 

Watch the video below: